About Touchstone
The foundation of our work is the Q-RED™ Sales System — a practical, structured B2B sales system designed for teams selling into SME markets.
Touchstone is the Western Sydney implementation partner — delivering Q-RED™ through structured Sales Training and hands-on Sales Coaching for SME teams where the General Manager, Managing Director, or Sales Leader is accountable for revenue performance.
We strengthen qualification discipline, deal progression control, and forecast confidence — not through scripts, but through structure. The result is clearer revenue visibility, stronger margin protection, and commercially purposeful sales conversations.
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No obligation. Speak directly with Paul Mason and leave with 1–2 clear commercial priorities for your sales team.
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Who This Is For
General Managers, Managing Directors, and Sales Leaders of Western Sydney B2B SMEs who are accountable for quarterly revenue performance — and want disciplined, system-led execution.
The Touchstone Approach
Structured Sales. Human Delivery.
At the centre of every engagement is the Q-RED™ Sales System — a practical, structured B2B sales system designed for teams selling into SME markets.
Touchstone implements Q-RED™ with Western Sydney SME teams that want stronger pipeline discipline, clearer deal progression control, and greater forecast confidence. We align structure to your commercial reality — your market, capability, and revenue expectations — without removing the human element that builds trust.
- Q-RED™ Sales System : Establishes shared qualification standards, disciplined discovery, structured value positioning, and consistent decision control across the team.
- Sales Training : Embeds the system at scale — ensuring every seller works from the same commercial framework.
- Sales Coaching : Reinforces application inside live opportunities — strengthening accountability, commercial judgement, and execution under pressure.
The result: stronger revenue visibility, protected margins, and fewer deals drifting late in the quarter.
We partner with SME leaders committed to building structured sales capability — not outsourcing commercial responsibility.
What Western Sydney SME Leaders Say
“Paul introduced commercial discipline that immediately lifted qualification standards. Our pipeline conversations are now grounded in evidence, not optimism.”
— Managing Director, Construction Services
“The integration of Q-RED™ across training and coaching strengthened accountability. Forecast reviews are clearer, and deal progression is far more controlled.”
— Sales Director, B2B Technology
“Q-RED™ gave our team a shared commercial language. It’s practical, repeatable, and has improved consistency across every opportunity.”
— General Manager, Manufacturing
Testimonials shared with permission. Outcomes vary depending on team capability, market conditions, and implementation consistency.
Ready to strengthen your team’s skills? View sales training options .
Our Story
Touchstone Training & Coaching was founded by Paul Mason, Creator of the Q-RED™ Sales System and a B2B sales leader who has carried revenue accountability, led teams in competitive markets, and negotiated directly with SME decision-makers under real commercial pressure.
Across decades of frontline experience, one pattern repeated: traditional sales training created short-term lift — but without structured reinforcement and live opportunity discipline, pipelines softened, qualification standards slipped, and forecast confidence deteriorated.
The issue was rarely effort. It was structural consistency. Teams lacked a shared commercial framework to properly qualify opportunities, diagnose business impact, defend margin, and guide confident buying decisions.
The Q-RED™ Sales System was developed to close that gap — providing a practical, structured B2B sales system designed for teams selling into SME markets. Touchstone exists as the implementation partner, delivering Q-RED™ with Western Sydney SME teams that want repeatable discipline and measurable revenue control.
Sales performance improves when commercial discipline becomes consistent — not occasional.
Prefer ongoing support? Learn about sales coaching .
Paul Mason
Founder | Creator of the Q-RED™ Sales System
Principal Sales Trainer & Coach, Touchstone Training & Coaching
Paul works with Western Sydney B2B SME leaders who carry revenue accountability and want stronger commercial structure inside their sales function. His approach combines disciplined process with practical, real-world coaching — ensuring teams qualify properly, protect margin, and execute consistently under pressure.
- Decades of hands-on experience leading and supporting B2B sales teams in complex, competitive SME markets.
- Background across sales leadership, account management, and commercial operations — with direct revenue responsibility.
- Experience working with Western Sydney teams across manufacturing, construction, transport, professional services, and B2B technology.
- Qualified Workplace & Business Coach (Certificate IV), focused on behavioural change and performance accountability.
- Certificate IV in Entrepreneurship & New Business — grounded in real SME growth dynamics.
- Bachelor of Commerce (University of Adelaide) — Marketing & Management (Double Major), Psychology (Minor).
- Developer of the Q-RED™ Sales System — a practical, structured B2B sales framework built specifically for SME environments.
Executive Enquiries
For commercial clarity discussions regarding Q-RED™ implementation, you can connect directly with Paul:
Email: paul@touchstone.net.au | LinkedIn: Connect with Paul Mason
Want a clearer sales structure? Learn about Q-RED™ .
Why Western Sydney SME Leaders Choose Touchstone
Touchstone works exclusively with B2B SME teams that want stronger commercial structure — not motivational uplift. Engagements are grounded in disciplined process, measurable performance standards, and clear revenue accountability.
- Built for SME commercial pressure: Designed for lean teams, competitive markets, and leaders accountable for quarterly revenue — not generic enterprise frameworks.
- System-led, not personality-led: Structured qualification standards, consistent discovery discipline, and clear deal progression control across the team.
- Executive-aligned delivery: Programs reinforce leadership visibility, forecast clarity, and commercial decision-making — not just seller confidence.
- Practical impact inside live opportunities: Focused on the conversations, behaviours, and controls that influence pipeline quality, conversion rates, and margin protection.
- Capability partnership — not outsourcing: We strengthen internal sales discipline so performance remains consistent long after formal engagement ends.
Need a concise overview?
View our 1-page Capability Statement for a clear summary of how Touchstone helps Western Sydney B2B SMEs strengthen deal control, improve revenue visibility, and lift sales execution — built on the Q-RED™ Sales System.
View Capability Statement (PDF)Ready to Strengthen Revenue Performance?
Start with a focused 20-minute diagnostic to pinpoint where qualification discipline, deal progression control, or margin protection is slipping — and identify the 1–2 structural priorities most likely to strengthen performance this quarter.
No obligation. Leave with clear commercial priorities — and whether structured implementation through Q-RED™ will deliver the fastest lift.
Prefer email or a different time? Contact us and we’ll get back to you.
For more ideas tailored to Western Sydney SMEs, see all SME sales articles →
Explore our services
Start with the system — then explore how we implement it: