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B2B Sales Training for Western Sydney SME Teams

Practical, structured B2B sales training for Western Sydney SMEs — improving discovery, qualification, pipeline discipline and conversion through stronger client conversations and consistent follow-through.

Book a 20-Min Sales Diagnostic

No obligation. Leave with 1–2 clear priorities to lift qualification, pipeline visibility and conversion — plus the best training focus for your team this quarter.

Prefer to explore first? Browse Sales Insights

B2B Sales Training That Strengthens How Your Team Sells
... Every Day

Our B2B sales training for Western Sydney SMEs is built for busy teams who need practical skills they can apply immediately — not theory that disappears after the workshop. We focus on improving discovery, qualification, pipeline discipline, and conversion through structured conversations grounded in the Q-RED™ Sales System.

Stronger B2B Client Conversations

  • Open meetings with clear purpose and commercial value.
  • Ask sharper discovery questions to uncover real requirements.
  • Handle objections, pricing pressure, and pushback with confidence.

Improved Conversion & Pipeline Discipline

  • Qualify opportunities earlier and more effectively.
  • Build clear next steps that create forward momentum.
  • Protect margin and present value with evidence and clarity.

Consistency Across Your SME Sales Team

  • Adopt a clear, shared language for selling and coaching.
  • Use simple frameworks that support accountability and feedback.
  • Build repeatable habits that stick long after the training finishes.

Built Around the Q-RED™ Sales System

Q R E D

Every sales training engagement is anchored in the Q-RED™ Sales System — a structured, practical framework developed through more than 30 years working with B2B and SME sales teams. It provides a clear pathway from first contact to decision, strengthening qualification, discovery, value presentation, and closing discipline.

Rather than adding complexity, Q-RED™ simplifies how your Western Sydney sales team approaches pipeline management, client conversations, and conversion — creating consistency across meetings, proposals, and follow-up.

Q-RED™ in Practice

  • Qualify opportunities earlier and more decisively
  • Build Requirements & Rapport in every discovery conversation
  • Use Evidence & Enthusiasm to present value clearly and protect margin
  • Create structured Decision pathways that move deals forward

Sales training can be delivered as dedicated Q-RED™ workshops, embedded into broader B2B sales programs, or reinforced through follow-up coaching for sales leaders, account managers, and business development managers.

How We Structure Your B2B Sales Training Program

Every Western Sydney SME is different, so we don’t run off-the-shelf workshops. Our B2B sales training follows a clear three-stage structure to ensure the program strengthens qualification, pipeline discipline, and conversion — aligned to your commercial goals.

1. Discover & Diagnose

  • Understand your market, sales model, and current revenue performance.
  • Review pipeline health, recent wins, and lost opportunities.
  • Identify capability gaps affecting qualification, margin, and forecast confidence.

2. Design the Program

  • Shape modules around your real client conversations and scenarios.
  • Align training with Q-RED™ and your existing sales process.
  • Sequence sessions to minimise field disruption and maximise application.

3. Deliver, Embed & Support

  • Run practical, workshop-style sessions grounded in live opportunities.
  • Provide tools, templates, and structured next-step discipline.
  • Optional coaching support to embed habits and reinforce performance over time.

Designed for Western Sydney B2B Sales Teams

Touchstone delivers B2B sales training for Western Sydney SMEs who sell into commercial, project, and contract environments — where qualification, relationship strength, and margin discipline directly impact revenue and forecast confidence.

Manufacturing & Industrial B2B Sales

Construction, Civil & Building Services

Transport & Logistics (Contract & Project Sales)

Professional Services (IT, Consulting, Accounting)

B2B Technology & Solution Sales

Programs are tailored for field sales, account management, business development, and inside sales teams — aligned to your existing sales process and commercial targets.

Flexible B2B Sales Training Delivery to Suit Your Team

Effective B2B sales training must work within the operational realities of your business. We structure delivery around your sites, schedules, and customers — so performance improves without disrupting pipeline momentum or client service.

On-Site Workshops Across Western Sydney

  • From focused 90-minute intensives to multi-day structured programs.
  • Delivered at your office, depot, or facility across Western Sydney.
  • Built around live opportunities and real client scenarios.

Blended On-Site + Virtual Reinforcement

  • In-room workshops supported by short, practical virtual refreshers.
  • Maintains momentum without pulling the team out of the field for long stretches.
  • Ideal for multi-site, regional, or growing SME sales teams.

Live Online Sales Training

  • Interactive virtual sessions via Zoom, Microsoft Teams, or Google Meet.
  • Designed for hybrid, regional, and interstate B2B teams.
  • Supported with tools, templates, and structured follow-up to embed habits.

Most B2B sales training programs are delivered across Western Sydney, with support for regional and interstate teams by arrangement. Many clients integrate ongoing coaching to reinforce Q-RED™ and strengthen qualification, pipeline visibility, and conversion consistency.

Prefer to explore practical ideas before committing to B2B sales training? Our Sales Insights articles share real-world examples from Western Sydney SMEs — covering qualification, pipeline discipline, conversion improvement, and how the Q-RED™ Sales System strengthens day-to-day selling.

Browse the full Sales Insights library →
Sales trainer facilitating role-plays for a Western Sydney SME sales team
Sales trainer leading a practical workshop for a Western Sydney SME B2B team

Prefer ongoing support? Learn about sales coaching .

Complimentary · Limited Spots

Sales Performance Diagnostic for Western Sydney B2B SMEs (20 min)

A quick working session to pinpoint what’s stalling pipeline momentum — and the best next step (training, coaching, or Q-RED™) to lift conversion this quarter.

In 20 minutes, we’ll identify the one or two practical changes most likely to improve results — without overhauling everything.

  • Where deals are stalling — and what’s causing it
  • Qualification, follow-up discipline, and next-step clarity gaps
  • 1–2 practical priorities to improve conversion and forecast confidence

Want a deeper plan? Step into the 60-minute Sales Capability Review .

Book a 20-min Diagnostic

No obligation — walk away with clear, practical next steps.

Want a clearer sales structure? Learn more about Q-RED™ .

Ready to Strengthen Your B2B Sales Team?

Start with a focused 20-minute Sales Diagnostic for your Western Sydney SME. We’ll pinpoint what’s slowing pipeline momentum — and recommend the most practical training or coaching focus to lift conversion this quarter.

Book a 20-Min Diagnostic

No obligation. Leave with 1–2 clear priorities to improve qualification and forecast confidence.

Prefer to start with a quick self-check?

Take the Free B2B Sales Health Check →

Takes around 7 minutes. Get a clearer view of where your pipeline needs tightening first.

Prefer email or a different time? Contact us and we’ll get back to you.

Frequently Asked Questions →

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  • Home
  • Services
    • Sales Training
    • Sales Coaching
    • Q-RED™ Sales System
  • Resources
    • Western Sydney B2B Sales Health Check
  • About
  • FAQs
  • Sales Insights
    • Sales Insights (Archive)
  • Contact