B2B Sales Training for SME Sales Teams

Structured, practical workshops to build modern sales capability, confidence, and conversion for your B2B team.

Designed for B2B SMEs across Western Sydney.

Schedule a Discovery Call

Built for Busy SME Sales Teams

Our sales training is designed for SME B2B sales teams who need to sharpen their skills, modernise their approach, and create more consistent results — without disappearing into weeks of theory.

Typical clients include:

  • SMEs relying on a small sales team or a few key account managers
  • Founders or GMs who still play an active role in sales
  • Sales leaders who know their team is capable of more but are too time-pressed to build a full training program themselves

If you’re looking to move from “ad-hoc” sales activity to a more structured and sustainable process, this is for you.

Strategic Sales Training That Matches How You Sell

Each program is tailored to your market, sales cycle, and team experience, but core topics often include:

Prospecting & Pipeline Building

Creating a repeatable rhythm for outreach, follow-up, and pipeline hygiene.

Discovery & Qualification (Q-RED™ Aligned)

Asking better questions, qualifying opportunities properly, and prioritising the right deals.

Value-Based Conversations

Moving beyond features and price to focus on outcomes, impact, and risk reduction.

Proposals & Closing with Confidence

Structuring proposals, handling questions, and progressing deals without pressure tactics.

Account Growth & Retention

Upselling, cross-selling, and proactively protecting key accounts.

Sales Process & Activity Planning

Turning your goals into clear, weekly sales behaviours and metrics.

Every program is built around your real sales conversations, not generic scripts.

Focused, Practical Workshops – On-Site or Online

We keep training focused, interactive, and practical, so your team walks away with clarity — not just a workbook.

Typical formats:

  • Half-day or full-day workshops – Ideal for introducing core concepts, aligning the team, and building shared language.
  • Shorter “sprint” sessions (60–90 minutes) – Perfect for time-poor teams who need bite-sized, high-impact learning blocks.
  • Blended delivery – A combination of on-site and online sessions for teams spread across Western Sydney or interstate.

We can tailor sessions for:

  • Newer salespeople building strong foundations
  • Experienced reps who need a modern refresh
  • Sales leaders looking to lift coaching capability within the team

Training That Actually Sticks

Training on its own can fade quickly. That’s why all Touchstone sales training is designed around our ‘Learn & Apply’ model:

  1. Learn – Your team gains clear frameworks, tools, and language.
  2. Apply – They apply it to live deals, pipelines, and real client conversations.
  3. Refine – We review what’s working, what’s not, and adjust behaviours.

This links directly with our Sales Coaching offering, so you can combine group training with individual coaching to drive sustainable performance change.

Ask about our Introductory 6-Week Rapid Impact Program, built around ‘Learn & Apply’ for fast capability and confidence gains.

Outcomes from Touchstone Sales Training

After a tailored program, SME clients typically see improvements in:

  • Sales confidence – clearer structure, less “winging it”
  • Conversion rates – tighter qualification and better discovery
  • Deal quality – stronger focus on value, margins, and fit
  • Pipeline visibility – more consistent activity and follow-through
  • Client retention – more proactive account management

We keep things measurable with clear goals agreed upfront.

Let’s Map the Right Training for Your Team

In a short discovery call, we’ll review your current sales approach, key challenges, and goals — and outline the best mix of training (and coaching, if helpful) for your team.

Schedule a Discovery Call

Prefer a smaller first step? Ask about our Complimentary Sales Performance Diagnostic for your team.

Complimentary Sales Performance Diagnostic

Discover quick, practical ways to strengthen your sales team’s capability and performance. Our 20-minute diagnostic helps SME leaders uncover:

  • ✅ Key gaps in sales confidence and conversion skills
  • ✅ Opportunities to improve client conversations
  • ✅ Tailored next steps for lasting sales growth

Designed exclusively for B2B SMEs across Western Sydney.

Book Your Free Diagnostic
Picture