Built on the Q-RED™ Sales System
Sales Training
Structured, sequential training delivered through the Q-RED™ Sales System for B2B teams selling into SME markets.
Delivered at your workplace across Western Sydney – applying the Q-RED™ Sales System across your team to strengthen qualification discipline, improve pipeline visibility and increase forecast confidence.
No obligation. Leave with clearer priorities around qualification discipline, pipeline visibility and the right Q-RED™ training focus for your team.
Prefer to explore first? Browse Sales Insights Library
B2B Sales Training That Strengthens How Your Team Sells
Our B2B sales training for Western Sydney teams selling into SME markets is built for busy teams who need practical execution – not theory that fades after a workshop. Training is delivered through the Q-RED™ Sales System to strengthen qualification discipline, deal progression, and leadership visibility across the pipeline.
Stronger Client Conversations
- Start meetings with clear commercial purpose and value.
- Run sharper discovery to uncover real requirements and constraints.
- Handle objections and pricing pressure without losing control.
Pipeline Discipline & Conversion
- Qualify earlier – and exit weak opportunities faster.
- Create next steps that hold momentum and reduce deal drift.
- Protect margin by presenting value with evidence and clarity.
Consistency Across the Sales Team
- Use a shared language for selling, coaching and review.
- Apply simple frameworks that support accountability and feedback.
- Build repeatable habits that stick in live deals.
Built Around the Q-RED™ Sales System
Q
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Q-RED™ is a practical, structured B2B sales system designed for teams selling into SME markets. Every Touchstone sales training engagement is delivered through this framework – providing a disciplined pathway from first contact to decision.
The system strengthens qualification, clarifies requirements, reinforces value presentation, and creates structured decision progression – improving pipeline visibility and restoring commercial control for Western Sydney sales leaders.
Rather than adding complexity, Q-RED™ simplifies how B2B teams manage opportunities, run meetings, and move deals forward – creating consistency leaders can see, measure, and rely on. If qualification gaps or stalled deals are already present, begin with the Sales Health Check to diagnose breakdowns before formal training begins.
Q-RED™ in Practice
- Qualify earlier – exiting weak opportunities before they distort the pipeline
- Strengthen Requirements & Rapport to deepen discovery and client trust
- Present Evidence & Enthusiasm to protect margin and differentiate clearly
- Create structured Decision pathways that reduce deal drift and improve forecast confidence
Q-RED™ sales training can be delivered as focused workshops, integrated into broader B2B sales programs, or reinforced through structured coaching for sales leaders, account managers, and business development teams.
How We Structure Your Sales Training Program
Every organisation is different – but consistent sales performance follows a structured, sequential approach. Our sales training programs are built on the Q-RED™ Sales System , helping B2B teams selling into SME markets strengthen qualification discipline, improve pipeline visibility and build greater forecast confidence.
1. Diagnose Revenue Gaps
- Assess market position, sales model, and current revenue performance.
- Review pipeline health, win/loss patterns, and deal progression.
- Identify breakdowns in qualification, margin protection, and forecast accuracy.
2. Design the Right Structure
- Build modules around your real client conversations and live opportunities.
- Align training to the Q-RED™ Sales System and your existing sales process.
- Sequence sessions to maximise field application and minimise disruption.
3. Deliver, Embed & Reinforce
- Run practical, workshop-style sessions grounded in commercial reality.
- Provide structured tools, templates, and clear next-step discipline.
- Offer follow-up coaching to embed habits and sustain performance gains.
Looking to Accelerate Sales Improvement?
Q-RED™ Foundations combines structured sales training with live-deal coaching to help sales teams apply new skills immediately, strengthen deal progression, and build greater forecast confidence.
Explore the ProgramBuilt for Western Sydney B2B Sales Environments
Q-RED™ sales training is designed for Western Sydney B2B sales teams operating in commercial, project and contract-driven markets – where qualification discipline, stakeholder alignment and margin protection directly influence revenue performance and forecast confidence.
Manufacturing
Construction & Infrastructure
Engineering Services
Transport & Logistics
B2B Technology
Professional Services
Programs are structured for field sales, account management, business development and inside sales teams – aligned to your existing sales process and designed to strengthen pipeline visibility, conversion discipline and leadership reporting clarity.
“The structured framework gave our team a common language and lifted qualification discipline almost immediately.”
– Sales Manager, Western Sydney Manufacturing SME
Flexible Delivery – Built Around Your Team
Most Q-RED™ Sales System implementations begin with structured sales training delivered at your workplace. From there, structured coaching helps apply the methodology to live opportunities, strengthen execution and sustain commercial performance over time.
Workshops Delivered at Your Workplace
- Focused workshops or structured multi-session programs.
- Delivered at your office, depot or facility across Western Sydney.
- Grounded in your team's live opportunities and real client conversations.
Blended Delivery with Reinforcement
- Workplace workshops supported by short, practical virtual sessions.
- Helps maintain momentum without extended time away from selling.
- Suited to multi-site, regional or scaling B2B sales teams.
Live Online B2B Sales Training
- Interactive sessions via Zoom, Microsoft Teams or Google Meet.
- Designed for hybrid, regional and interstate teams.
- Supported with structured tools, templates and follow-up discipline.
Delivery is designed to fit into your team's normal working environment, not take them away from it. Many clients combine training and coaching to embed the Q-RED™ Sales System, strengthen deal control and sustain greater revenue visibility over time.
Not ready to implement a structured sales training program yet? Explore practical insights drawn from real B2B sales environments – covering qualification discipline, pipeline visibility, deal control and revenue visibility through the Q-RED™ Sales System .
Browse the Sales Insights Library →
Prefer ongoing support? Learn about sales coaching .
Complimentary · Limited Availability
Sales Performance Diagnostic
A focused commercial review for Western Sydney business leaders who want clearer deal visibility, stronger qualification discipline, and more predictable revenue performance.
- Where deal control may be weakening
- Breakdowns in qualification and next-step clarity
- One structural adjustment to improve progression and margin protection
Prefer a deeper working session? Explore the Sales Capability Review
Sales Training FAQs
Is the training tailored to our industry?
Yes. Training is tailored to your commercial environment and the way your team sells. Whether you're in manufacturing, construction, logistics, professional services or B2B technology, the Q-RED™ Sales System provides a structured, sequential framework while examples, case discussions and qualification scenarios reflect your market reality.
Is this suitable for experienced salespeople?
Yes. The Q-RED™ Sales System strengthens structure, consistency and commercial discipline rather than teaching basic selling theory. Even experienced salespeople benefit from clearer qualification standards, stronger deal progression and improved commercial judgement.
How quickly will we see impact from training?
Teams typically improve questioning depth, next-step clarity and meeting structure immediately. Pipeline visibility and forecast confidence strengthen as the Q-RED™ Sales System becomes consistently applied across the team and reinforced through live opportunities.
Should training be combined with coaching?
Usually, yes. Training builds capability across your team, while coaching strengthens execution through live opportunities. Together they help embed the Q-RED™ Sales System, improve deal control and sustain stronger commercial performance over time.
Need a concise overview?
View our 1-page Capability Statement for a clear summary of how Touchstone helps Western Sydney B2B sales teams strengthen deal control, improve revenue visibility, and lift sales execution – built on the Q-RED™ Sales System.
View Capability Statement (PDF)Want a clearer sales structure? Learn more about Q-RED™ .
Ready to Strengthen Qualification and Pipeline Control?
Start with a focused diagnostic – or accelerate implementation with Q-RED™ Foundations.
A focused review to identify where qualification discipline is weakening and where deals are stalling.
Looking to accelerate implementation?
Q-RED™ Foundations is a 6-week sales program designed to improve deal control, pipeline clarity and revenue visibility.
Prefer a quick benchmark first? Take the Sales Health Check
Prefer email or a different time? Contact us and we’ll get back to you.
Explore our services
Start with the system – then explore how we implement it: