Sales Training for Western Sydney SME Teams
Practical, structured B2B sales training for Western Sydney SMEs — focused on stronger conversations, better conversion, and consistent follow-through in the field.
Book a 20-Min DiagnosticNo obligation. Walk away with 1–2 practical priorities to lift results this quarter — and the best training focus for your team.
Prefer to explore first? Browse Sales Insights →
Strengthening the Way Your Team Sells
... Every Day
Our sales training is built for busy SME sales teams who need practical skills they can apply immediately – not theory that disappears after the workshop. We focus on sharpening conversations, structuring the sales process, and building confidence under pressure.
Stronger Client Conversations
- Open meetings with clear purpose and value.
- Ask better questions to uncover real requirements.
- Handle objections with confidence and calm.
Improved Conversion & Deal Discipline
- Qualify opportunities more effectively.
- Build clear next steps and momentum.
- Protect margin and value in tough markets.
Consistency Across the Team
- Use a clear, shared language for selling.
- Apply simple tools that support coaching and feedback.
- Build habits that stick long after the training finishes.
Built Around the Q-RED™ Sales System
Q
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Your sales training is anchored in the Q-RED™ Sales System – a structured, easy-to-apply framework developed over more than 30 years working with B2B and SME sales teams. Sessions are practical, example-driven, and tailored to your team’s real opportunities and challenges, so people can immediately see where Q-RED™ fits into their day-to-day sales activity.
Q-RED™ in Practice
- Qualify opportunities early and clearly
- Build Requirements & Rapport in every conversation
- Use Evidence & Enthusiasm to make your solution real
- Create clear Decision pathways that move deals forward
Training can be integrated with dedicated Q-RED™ workshops, refreshers, and coaching sessions for leaders and account managers.
How We Structure Your Sales Training Program
Every SME is different, so we don’t run “off-the-shelf” workshops. We follow a clear three-stage process to make sure your sales training is relevant, practical, and aligned to your commercial goals.
1. Discover & Diagnose
- Understand your market, sales model, and current results.
- Review recent opportunities, wins, and lost deals.
- Identify key capability gaps and priority focus areas.
2. Design the Program
- Shape modules around your real conversations and scenarios.
- Align content with Q-RED™ and your existing sales process.
- Plan delivery timing to minimise disruption to the team members in the field.
3. Deliver, Embed & Support
- Run practical, workshop-style sessions for your team.
- Reinforce learning with tools, templates, and quick refreshers.
- Optional coaching support to embed habits over time.
Designed for Western Sydney B2B Sales Teams
Touchstone works with SME sales teams across Western Sydney who sell into business and project environments where relationships, reliability, and margin discipline really matter.
Manufacturing & Industrial
Construction, Civil & Building Services
Transport & Logistics
Professional Services (IT, Consulting, Accounting)
B2B Technology & Solution Sales
Programs can also be tailored for inside sales, account management, or hybrid field/office teams.
Flexible Delivery to Suit Your Team
Sales training should fit around the realities of your team’s schedules, sites, and customers. We shape delivery so it works in practice for your people, while keeping the phones ringing and trucks moving.
On-Site Workshops Across Western Sydney
- From 90 minute to multi-day sessions at your office, depot, or facility.
- Ideal for getting the team together and building momentum quickly.
- Designed around your real customers and live opportunities.
Blended On-Site + Online
- A mix of in-room workshops and short virtual refreshers.
- Helps maintain momentum without pulling the team out of the field for long stretches.
- Works well for teams spread across multiple sites or regions.
Online Sales Training for Hybrid & Remote Teams
- Live virtual sessions via Zoom, Microsoft Teams, or Google Meet.
- Designed for interstate, regional, hybrid, and fully remote sales teams.
- Supported with tools, templates, and follow-up resources to keep skills embedded.
Most programs are delivered across Western Sydney, with options to support regional and interstate teams by arrangement. Many clients also include ongoing coaching support to reinforce the training and keep Q-RED™ embedded in day-to-day selling.
Prefer to explore ideas and examples before locking in training? Our Sales Insights articles show how B2B sales training and the Q-RED™ Sales System support stronger conversations, pipelines, and results.
Browse the full Sales Insights library →
Prefer ongoing support? Learn about sales coaching .
New Year Reset · Jan–Feb · 20 minutes
Complimentary Sales Performance Diagnostic
A short, focused 20-minute session to quickly pinpoint what’s slowing results right now — and the one or two changes that will make the biggest difference this quarter.
- Where deals are stalling (and why)
- Gaps in qualification, confidence, and follow-through
- Practical next steps you can implement immediately
Designed for B2B SMEs across Western Sydney. If it looks like you’d benefit from a deeper plan, you can step into the complimentary 60-minute Sales Capability Review .
Book a 20-Min DiagnosticWant a clearer sales structure? Learn more about Q-RED™ .
Ready to Strengthen Your Sales Team?
Start with a quick 20-minute Sales Diagnostic to pinpoint what’s stalling results — then we’ll recommend the most practical training focus to lift capability, confidence, and conversion this quarter.
Book a 20-Min DiagnosticNo obligation. Walk away with 1–2 practical priorities you can action immediately.
Prefer email or a different time? Contact us and we’ll get back to you.