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Structured Sales
​Human Delivery

​Strengthen your sales capability and achieve peak performance.

B2B Sales Training & Coaching

Build stronger, smarter sales teams

Practical training, hands-on coaching, and the Q-RED™ Sales System — designed to improve capability, confidence, and conversion.

Book a 20-min Sales Diagnostic

Pinpoint what’s stalling your sales and leave with clear, practical next steps for this quarter.

Take the Free Sales Health Check

A quick 10-question check to spot gaps in your sales process and where to focus next.

Touchstone Training & Coaching helps B2B sales teams build a structured, repeatable approach — while keeping the human side of every conversation.

Based in Western Sydney, we work with SMEs across Parramatta, Penrith, and surrounding areas to strengthen sales habits, pipeline discipline, and conversion.

"Touchstone’s Q-RED™ system helped us improve our sales process, increase conversion rates, and boost team confidence."

— Satisfied Client, Western Sydney

  • ✓ Sales Training: Practical skill development to lift confidence, consistency, and buyer engagement.
  • ✓ Sales Coaching: Hands-on support for live deals, pipeline discipline, and accountability.
  • ✓ Q-RED™ Sales System: A clear framework to structure sales conversations and improve conversion.

Sales Training, Coaching & Q-RED™ System for Western Sydney SMEs

Practical, structured, and tailored for the realities of SME sales teams – focused on capability, confidence, and consistent performance across Western Sydney.

Sales Training

Practical, skills-based training that strengthens how your team sells in real B2B conversations – not theory that disappears after the workshop.

  • Improve capability, confidence, and consistency across the team.
  • Sharpen discovery, qualification, and deal discipline.
  • Built around real Western Sydney SME opportunities.
View Sales Training

Sales Coaching

1:1 and team coaching that helps people apply what they’ve learned, stay accountable, and build habits that stick under day-to-day pressure.

  • Work on live deals and real client situations.
  • Build confidence for tougher pricing and objection conversations.
  • Turn good intentions into measurable activity and results.
View Sales Coaching

Q-RED™ Sales System

A structured, easy-to-apply sales system designed specifically for SME B2B teams who want clearer conversations and stronger conversion.

  • Qualify opportunities earlier and more effectively.
  • Use a shared, practical framework for every sales meeting.
  • Support consistent coaching, pipeline control, and next steps.
Explore Q-RED™

Is the Q-RED™ Sales System Right for Your Sales Team?

If you or your team work with SME clients — whether in B2B sales, account management, consulting or business development — Q-RED™ gives you a clear, structured way to run more confident and consistent sales conversations.

It brings the benefits of a proven sales system, without the complexity of an enterprise-style methodology — making it practical for teams of any size.

Ready to see how Q-RED™ can transform your sales? Learn More About Q-RED™

Picture
Celebrating the wins your team works hard to earn

Why Western Sydney SMEs Choose Touchstone — and the Results They Achieve

We don’t deliver off-the-shelf programs. Every training and coaching engagement is shaped around your team, your challenges, and your goals — which is why SME teams quickly see meaningful changes in capability, confidence and consistency.

Why SMEs Choose Touchstone

  • ✔ Practical, proven frameworks — not theory
  • ✔ Programs designed for SME budgets and realities
  • ✔ A structured approach with human delivery
  • ✔ Focus on capability, confidence and conversion
  • ✔ Experience across Western Sydney industries

What Teams Typically See

  • ✔ A clearer, more consistent sales structure
  • ✔ Stronger qualification and improved conversions
  • ✔ Better pipeline visibility and follow-up behaviour
  • ✔ More confident client conversations

Supporting B2B Sales Teams Across Western Sydney

Manufacturing & Industrial Construction & Building Services Transport & Logistics Professional Services B2B Technology

Latest Insights for SMEs

Practical, real-world guidance to help your B2B sales team perform at their best.

Sales team workshop reviewing a sales funnel and practical habits to improve follow-through for Western Sydney B2B sales teams

New article

5 High-Impact Sales Habits for Western Sydney SMEs: Grow Your B2B Revenue Before Q3 Heats Up

Five practical habits to sharpen qualification, strengthen follow-through, and lock in clear next steps before Q3 momentum returns.

Read article →
B2B sales coaching discussion in an SME setting, reviewing customer needs and next steps to enhance sales capability

Featured

Stronger Sales Teams, More Satisfied Customers: Choosing the Right B2B Sales Training for Western Sydney SMEs

What to look for in sales training (and coaching) so your team builds capability that improves performance — and the customer experience.

Read article →

View all Sales Insights →

Complimentary · Limited Spots

Sales Performance Diagnostic (20 min)

A complimentary working session for Western Sydney B2B SMEs.

A short, focused call to pinpoint what’s slowing results right now — and identify the one or two changes most likely to lift momentum this quarter (without overhauling everything).

  • Where deals are stalling — and the likely cause
  • Gaps in qualification, follow-up discipline, and next-step clarity
  • A practical next step you can apply immediately
Book a 20-min Diagnostic

Want a deeper working session? Book the 60-minute Sales Capability Review .

Real Results Western Sydney SME Leaders Are Achieving with Touchstone

More qualified opportunities and fewer “maybe” deals clogging the pipeline — leading to faster decision-making.

A clear, shared sales framework the whole team can follow, aligning everyone around common goals and actions.

More confident client conversations and more of the right opportunities progressing — boosting sales momentum.

(Typical outcomes vary by team and market.)

Ready to Supercharge Your Sales Team?

Start with a 20-minute diagnostic call to identify what’s stalling results — and the key changes that will drive momentum this quarter.

Book a 20-Min Diagnostic

No obligation. Walk away with 1–2 practical priorities you can action immediately.

Prefer to start with a quick self-check?

Take the Free Sales Health Check →

Takes around 7 minutes. Get a clear view of what to tighten first.

Prefer email or a different time? Contact us and we’ll get back to you.

Frequently Asked Questions →

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  • Home
  • Services
    • Sales Training
    • Sales Coaching
    • Q-RED™ Sales System
  • Resources
    • Western Sydney B2B Sales Health Check
  • About
  • FAQs
  • Sales Insights
    • Sales Insights (Archive)
  • Contact