When sales cycles tighten and pipelines soften, Western Sydney SME leaders need disciplined commercial execution — not theory.
B2B Sales Training & Coaching
Practical B2B sales training & coaching — strengthening pipeline discipline, revenue predictability and conversion outcomes.
Identify where commercial discipline may be breaking down — and leave with clear priorities for this quarter.
A practical 10-question benchmark used by Western Sydney SME leaders.
Trusted by Western Sydney SME leaders to strengthen revenue discipline, pipeline control and sales team capability.
Touchstone strengthens B2B revenue performance through structured sales training and coaching built on the Q-RED™ Sales System — improving commercial discipline, pipeline quality and forecast reliability.
Based in Western Sydney, we support SMEs across Parramatta, Penrith, Norwest, Liverpool and the region’s major commercial and industrial hubs — helping teams improve qualification standards, deal progression and conversion consistency.
Founded by Paul Mason, creator of the Q-RED™ Sales System, Touchstone helps Western Sydney B2B SME leaders implement structured, repeatable sales conversations that increase forecast confidence and protect margin.
"Q-RED™ helped bring discipline and clarity to our pipeline. Conversations improved, qualification tightened, and conversion became far more predictable."
— Managing Director, Western Sydney SME
Practical programs designed to strengthen commercial discipline, improve pipeline quality, and increase revenue predictability across Western Sydney B2B teams.
Structured skill development aligned to real buying cycles — strengthening qualification standards, discovery depth, and value positioning.
Live deal coaching that reinforces accountability, strengthens pricing confidence, and improves forecast visibility.
A practical commercial framework that brings structure to every opportunity — from qualification through to confident buying decisions.
Q-RED™ provides a clear, structured commercial framework for qualifying opportunities, diagnosing real business impact, presenting evidence, and guiding confident buying decisions — across account management, consulting, and business development roles.
Built specifically for Western Sydney B2B SMEs, it strengthens pipeline discipline, protects margin, and improves revenue predictability — without unnecessary theory or over-engineered process.
See how Q-RED™ strengthens commercial discipline. Explore the Q-RED™ Sales System →
Touchstone partners with Western Sydney B2B SMEs who want stronger commercial discipline, clearer pipelines, and more predictable revenue performance. Every engagement is structured around your market reality, sales cycle, and growth objectives — not generic theory.
Touchstone works with Western Sydney SME leadership teams operating in competitive, multi-stakeholder sales environments — where qualification discipline, value clarity and deal control directly influence margin, forecast reliability and revenue stability.
Industries We Work Across
If your team is selling into complex buying groups, the Q-RED™ Sales System provides the structure to regain control and improve revenue predictability.
Practical insights for leaders who want stronger forecast confidence, tighter pipeline discipline, and a clearer way to qualify faster deals.
Built for Western Sydney B2B SMEs focused on consistent sales performance gains through the Q-RED™ Sales System.
Complimentary · Limited Spots
A focused commercial review for Western Sydney B2B SME leaders seeking clearer pipeline visibility and stronger revenue discipline.
In 20 minutes, we identify where deals are drifting, where qualification standards may be breaking down, and which structural adjustment is most likely to improve conversion and forecast confidence this quarter.
Looking for a deeper working session? Explore the 60-minute Sales Capability Review .
Stronger opportunity qualification — reducing low-probability deals and improving pipeline efficiency.
A shared, structured sales framework that improves consistency across account management, business development, and leadership conversations.
Improved pipeline visibility, stronger next-step discipline, and greater forecast confidence.
SME teams typically report measurable improvements in deal progression, forecast reliability and sales confidence within weeks of applying the Q-RED™ Sales System.
Outcomes vary based on team capability, market conditions, and level of implementation.
Start with a 20-minute Sales Performance Diagnostic — built to clarify pipeline gaps and lift forecast confidence.
Designed to uncover the 1–2 highest-impact actions that improve pipeline conversion and forecast accuracy.
No obligation. Leave with clear commercial priorities.
Prefer to assess your current position first?
Takes around 7 minutes. Gain a structured view of where to tighten qualification and pipeline discipline.
Prefer email or a different time? Contact us and we’ll get back to you.
Touchstone delivers structured B2B sales training and coaching to commercial & industrial SMEs across Western Sydney’s key business hubs.
