Stronger Sales Results Can Start with One Small Step. In today's competitive markets, small improvements in sales performance can compound faster than you think. Leading to increased revenue, strengthened margins and lasting competitive advantage.

YOUR SALES PROCESS

Where is the biggest challenge in your sales process?

Start with the stage that needs the most attention.
I
Sales Stage

Lead / Initial Contact

Are you focusing your team's time on the right opportunities?
↓
II
Sales Stage

Discovery Conversation

Are your sales conversations getting deep enough?
↓
III
Sales Stage

Proposal / Presentation

Are customers seeing enough reason to choose you?
↓
IV
Sales Stage

Closing / Follow-Up

Are good opportunities stalling instead of progressing?
↓
A STRUCTURED SALES PROCESS

Stronger performance comes from connecting the stages.

Qualification influences discovery. Discovery shapes the proposal. And each stage affects the customer's ability to make a decision.
Lead / Initial Contact
Discovery Conversation
Proposal / Presentation
Closing / Follow-Up
Q-RED™ provides the structure that connects them.
A practical sales system for progressing opportunities from initial qualification through to decision.
HOW Q-RED™ FITS

Your sales process. A structured Q-RED™ response.

Q-RED™ doesn't replace your existing sales process – it strengthens it. Each pillar aligns with a familiar stage of the sales cycle, bringing greater structure, consistency and clarity to how opportunities progress.
Sales Stage
Lead / Initial Contact
Q-RED™ Pillar
Q Qualify
Primary Outcome
Better qualification and forecast confidence
Sales Stage
Discovery Conversation
Q-RED™ Pillar
R Requirements + Rapport
Primary Outcome
Stronger buyer alignment and deal control
Sales Stage
Proposal / Presentation
Q-RED™ Pillar
E Evidence + Enthusiasm
Primary Outcome
Clearer value, stronger differentiation and pricing confidence
Sales Stage
Closing / Follow-Up
Q-RED™ Pillar
D Decision
Primary Outcome
Clear next steps, stronger commitment and faster progression
One connected system across the sales cycle.
Strengthen the stage that needs attention now while building greater discipline across the whole sales process.
A Practical Way to Begin

Where Many Businesses Start

You don't need to change your entire sales function to begin strengthening commercial performance. Many organisations start with one focused initiative that delivers practical value and builds confidence.

✓ New salespeople
Build strong sales habits from day one.
✓ A small team or cohort
Introduce greater structure before expanding more broadly.
✓ One stage of the sales process
Target a specific sales challenge with a focused
Q-RED™ Sales Sprint .
✓ A new product or service
Equip the team with a structured approach before going to market.
✓ A growing business unit
Introduce greater consistency as the organisation expands.
✓ A Sales Manager
Strengthen coaching capability with practical
Sales Coaching Skills for Managers .

The important thing isn't where you start. It's taking the first practical step that makes sense for your business.

Q-RED™ Sales Development

Start Focused. Or Build the Full Foundation.

Built on the Q-RED™ Sales System

Whether you want to target a specific sales challenge or build capability across the complete sales process, there is a practical way to get started.

Focused Starting Point

Q-RED™ Sales Sprints

Focus on one sales challenge. Build from there.

Short, practical sales development focused on a specific area of performance – from qualification and discovery to communicating value and progressing decisions.

Explore Sales Sprints
Complete Program

Q-RED™ Foundations

Rapid Impact. Lasting Results.

A structured six-week program combining system-aligned sales training and live-deal coaching across the complete Q-RED™ Sales System.

Explore Foundations

Sustainable Sales Performance Is Built,
Not Left to Chance.

Structured sales processes, disciplined execution and consistent coaching create stronger commercial outcomes over time.

“Efficiency is doing things right; effectiveness is doing the right things.”

Peter Drucker

Does This Sound Familiar?

✓ Opportunities stay in the pipeline longer than expected.
✓ Forecasts feel less certain than you'd like.
✓ Deals lose momentum because next steps aren't always clear.
✓ You're looking for greater consistency across your sales team.

If any of these sound familiar,
a 20-minute Sales Performance Diagnostic can help identify one practical improvement to strengthen sales performance.

Explore the Diagnostic

Structured Sales. Human Delivery.

Practical sales training and coaching for B2B teams selling into SME markets – delivered with structure, relevance and a focus on real sales situations.

How We Help

The Q-RED™ Sales System provides the structure. Sales training builds capability across the team, while live-deal coaching strengthens execution inside real opportunities.

The system

Q-RED™ Sales System

A practical, structured and sequential sales system that gives teams a consistent way to qualify, progress and close opportunities.

  • Create one shared structure for every opportunity
  • Strengthen qualification and deal progression
  • Improve pipeline control and forecast confidence
Explore Q-RED™
Build capability

B2B Sales Training

System-aligned sales training that builds shared language, stronger sales disciplines and consistent capability across the team.

  • Industry-specific training for team and development days
  • Improve discovery and value conversations
  • Strengthen consistency across the sales team
Explore Sales Training
Strengthen execution

Sales Coaching

Live-deal coaching that applies the Q-RED™ Sales System directly inside active opportunities.

  • Work directly on real opportunities
  • Strengthen next-step discipline and deal momentum
  • Build accountability and forecast confidence
Explore Sales Coaching
B2B sales team sharing a positive result together in a modern workplace.
Stronger sales performance builds confidence, momentum and a team that can celebrate success together.

Supporting Growth Across Western Sydney Industries

Touchstone supports B2B teams selling into SME markets across industries where structured sales processes and consistent execution drive stronger commercial performance.

Select your industry to explore tailored sales training and coaching for your sector.

Manufacturing Construction & Infrastructure Engineering Services Transport & Logistics B2B Technology Professional Services

Delivered at your workplace across Western Sydney, with online and hybrid delivery available where required.

Latest Sales Insights

Practical articles for sales leaders looking to strengthen pipeline discipline, improve deal progression and build forecast confidence.

Every insight is grounded in the practical principles of the
Q-RED™ Sales System and real-world experience working with B2B teams selling into SME markets.

View All Sales Insights

Stay Connected

Monthly Sales Insights

Receive one practical sales insight each month to help your B2B team strengthen sales execution, improve pipeline quality and build forecast confidence.

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Supporting Businesses Across Western Sydney

Touchstone delivers Sales Training, Sales Coaching and Q-RED™ implementation
at your workplace across Western Sydney's major commercial and industrial centres.

Parramatta
Macquarie Park
Norwest
Penrith
Blacktown
Liverpool
Eastern Creek
Wetherill Park
Smithfield
Erskine Park
Prestons
Ingleburn

Focused on Results

Helping Your Sales Team Achieve Stronger Commercial Results

Ultimately, our success is measured by the results we help our clients achieve.

Ready to Strengthen Sales Performance?

Start with a focused 20-minute Sales Performance Diagnostic, or explore Q-RED™ Sales Sprints for a practical way to strengthen a specific area of sales performance.

Book Your Diagnostic
Explore Q-RED™ Sales Sprints

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Serving Western Sydney commercial & industrial hubs: Parramatta · Macquarie Park · Norwest · Penrith · Liverpool · Eastern Creek · Wetherill Park · Smithfield · Erskine Park · Prestons · Ingleburn