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Touchstone
The standard for sales performance.

​Q-RED™

Sales System
Take control of your pipeline.​
Strengthen revenue visibility.​
System-aligned training. 
​Live-deal coaching.
Structured Sales. 
​Human Delivery.

When sales cycles tighten and deals slow, more activity isn’t the answer.

Better qualification, clearer next steps, and stronger deal control is what separates a healthy pipeline from one that only looks active.

Q-RED™ Sales System

Bringing Structure to Your Pipeline

Q-RED™ provides the operating structure to tighten qualification, strengthen opportunity control, and improve revenue visibility – helping teams move from surface-level activity to real pipeline clarity. Delivered locally through system-aligned training and live-deal coaching.

Explore the Diagnostic

Identify where pipeline discipline is slipping – and where to tighten first.

Complete the Health Check

Identify gaps across qualification, deal progression, and pipeline control.

Q-RED™ Foundations

Rapid Impact. Lasting Results.

Built on the Q-RED™ Sales System

This practical six-week program combines system-aligned sales training with live-deal coaching to strengthen qualification, improve deal progression, and build greater forecast confidence.

Explore the Program

Program start dates are available throughout the year to suit your business, with a minimum of three participants.

Sales is a process – not a personality trait.

Sustainable sales performance comes from consistent processes, disciplined execution, and continual coaching.

“Efficiency is doing things right; effectiveness is doing the right things.”

Peter Drucker

Where Sales Pipelines Often Lose Control

  • •  Pipelines look active – but lack real certainty
  • •  Qualification gaps early in deals
  • •  Momentum without clear next steps
  • •  Decisions that drift or stall

If these challenges feel familiar, a short conversation can often identify where opportunities are slowing and where greater pipeline control can be achieved.

Explore the Diagnostic

We help Western Sydney B2B teams selling into SME markets improve qualification discipline, deal visibility and revenue predictability.

A structured B2B sales system delivered through system-aligned training and live deal coaching.

When deals stall and forecasts feel uncertain, it’s rarely effort – it’s structure. Without a consistent sales system, qualification varies, next steps blur, and pipeline clarity breaks down.

The Q-RED™ Sales System for Teams Selling into SME Markets is a practical, structured B2B sales system designed for teams selling into SME markets – giving teams a repeatable way to qualify, progress and close opportunities with greater control.

Delivered locally in Western Sydney through system-aligned training and live deal coaching, Touchstone Training & Coaching helps B2B teams selling into SME markets move from surface-level activity to real pipeline clarity – embedding stronger qualification standards, clearer deal progression and more predictable revenue performance.

“It brought discipline and clarity to our pipeline. Conversations improved, qualification tightened, and conversion became far more predictable.”

– Managing Director, Western Sydney SME

The Q-RED™ Sales System: A practical operating model to tighten qualification, improve deal control and guide confident buying decisions.
Sales Training: Structured skill development aligned to the system – strengthening discovery, value positioning and progression.
Sales Coaching: Live opportunity coaching that builds accountability, momentum and clearer forecast visibility.

How Q-RED™ Is Embedded Across Your Sales Team

The system is the backbone. Training builds shared language and capability, while live deal coaching turns it into consistent on-the-job execution – strengthening qualification discipline, tightening deal progression and improving revenue visibility.

The system

Q-RED™ Sales System

A shared operating model for qualification, discovery and decision progression – giving leaders clearer deal visibility and greater control while giving teams a consistent way to run every sales conversation.

  • Create one shared structure for every opportunity.
  • Qualify earlier, progress deals cleanly, and protect margin.
  • Improve deal control and forecast reliability.
Explore Q-RED™
How capability is built

B2B Sales Training

System-aligned skill development that strengthens discovery depth, value articulation and consistent progression – built for teams selling into SME markets.

  • Lift capability and improve conversion consistency across the team.
  • Improve qualification standards and decision clarity.
  • Build confident value conversations that protect margin.
View Sales Training
How execution is protected

Sales Coaching

Live deal coaching that embeds Q-RED™ inside active opportunities – strengthening next-step discipline, pricing confidence and forecast visibility.

  • Work directly on real opportunities (not hypotheticals).
  • Strengthen judgement, momentum and decision progression.
  • Build consistent habits and accountability across the team.
View Sales Coaching

The Q-RED™ Sales System

A practical, structured B2B sales operating system that helps teams qualify opportunities, diagnose business impact, present relevant evidence and guide confident buying decisions – creating clearer, more consistent sales conversations.

Implemented locally across Western Sydney through Touchstone, Q-RED™ strengthens qualification standards, improves deal visibility and increases sales control – without unnecessary theory or over-engineered processes.

See how Q-RED™ brings greater control, clearer progression and improved revenue visibility to your pipeline. Explore Q-RED™ →

Picture
Celebrating the wins your team works hard to earn

Why Q-RED™ Works

Q-RED™ provides a clear commercial operating structure for B2B teams selling into SME markets. Implemented on-site across Western Sydney through Touchstone's system-aligned training and live deal coaching, it strengthens qualification discipline, improves deal visibility and increases revenue control – without unnecessary complexity.

System in Action

  • ✔ Shared B2B sales system
  • ✔ Clear qualification standards and disciplined deal progression
  • ✔ System-aligned sales training and live-deal coaching
  • ✔ Applied through live deals in real sales environments
  • ✔ Built for teams selling into SME markets

Commercial Impact

  • ✔ Stronger opportunity qualification and margin control
  • ✔ Clearer deal visibility and stronger forecast confidence
  • ✔ Fewer stalled opportunities late in the quarter
  • ✔ More consistent commercial conversations across the team
  • ✔ More predictable revenue performance without over-engineered processes

Supporting Growth Across Western Sydney Industries

Touchstone works with B2B teams selling into SME markets, operating in complex, relationship-led sales environments where qualification discipline, deal progression, stakeholder alignment and forecast confidence directly affect revenue performance.

Manufacturing
Construction & Infrastructure
Engineering Services
Transport & Logistics
B2B Technology
Professional Services

Through the Q-RED™ Sales System, implemented through system-aligned sales training and live-deal coaching, Touchstone helps sales teams strengthen opportunity control, improve commercial conversations and build more predictable revenue pipelines.

B2B Sales Insights for Teams Selling into SME Markets

Practical commercial insights for B2B teams selling into SME markets – focused on stronger qualification discipline, clearer deal progression, greater forecast confidence and more predictable revenue performance.

Designed for relationship-led sales environments where structured execution, system-aligned sales training and live-deal coaching help improve visibility, coaching quality and margin control.

Leadership team discussing commercial decisions and margin protection before EOFY

New Insight

EOFY Without the Fire Sale: How B2B SMEs Can Protect Margin When Price Pressure Peaks

Six practical ways to protect margin, strengthen value conversations, and maintain revenue confidence when EOFY price pressure begins to build.

Read insight →
Business leader reviewing sales performance and sales investment decisions before EOFY

Recent Insight

More People – or Better Sales Performance? The EOFY Decision Most SMEs Get Wrong

A practical EOFY guide for SME leaders comparing headcount with sales performance improvement – and where the next sales dollar may deliver a stronger return.

Read insight →

Explore the Sales Insights Library →

Complimentary · Limited Availability

Sales Performance Diagnostic

A focused 20-minute commercial review for B2B teams selling into SME markets across Western Sydney – designed to identify where qualification discipline, deal visibility and revenue performance can be strengthened.

  • Where deal control may be weakening
  • Breakdowns in qualification and next-step clarity
  • Whether system-aligned sales training or live-deal coaching is the right next step
Explore the Diagnostic

Prefer a deeper working session? Explore the Sales Capability Review .

Commercial Impact

Stronger qualification discipline – improving opportunity quality and protecting margin.

Clearer deal progression across buying groups – strengthening next-step discipline and opportunity control.

Greater revenue visibility and forecast confidence.

When consistently applied to live opportunities, Q-RED™ helps improve deal progression, forecast clarity and commercial confidence within weeks.

Outcomes vary based on team capability, market conditions and level of implementation.

Ready to Restore Deal Control?

Choose the right next step – diagnose where deals are stalling, or explore Q-RED™ Foundations, a structured six-week sales program that strengthens qualification, deal progression and decision confidence.

Explore the Diagnostic

A focused commercial review to identify where deals are stalling – and the right next step.

No obligation. Clear next steps, grounded in a practical sales system.

Ready for a structured sales reset?

Explore Q-RED™ Foundations

A structured six-week sales program combining system-aligned sales training with live-deal coaching to strengthen deal control, pipeline clarity and revenue visibility.

Prefer to assess your current position first? Complete the Health Check

Prefer email or a different time? Contact us and we’ll get back to you.

Q-RED™ Implementation Across Western Sydney

Q-RED™ is implemented locally through Touchstone across Western Sydney’s major commercial and industrial hubs – supporting teams selling into SME markets navigating complex buying cycles and competitive environments.

• Parramatta
• Macquarie Park
• Norwest
• Penrith
• Liverpool
• Eastern Creek
• Smithfield
• Erskine Park
• Prestons
• Ingleburn
• Blacktown
• Wetherill Park
Frequently Asked Questions →

Explore our services

Start with the system – then explore how we implement it:

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Serving Western Sydney commercial & industrial hubs: Parramatta · Macquarie Park · Norwest · Penrith · Liverpool · Eastern Creek · Wetherill Park · Smithfield · Erskine Park · Prestons · Ingleburn

  • Home
  • Q-RED™ Sales System
  • Services
    • Sales Training
    • Sales Coaching
  • Resources
    • Sales Health Check
    • Sales Performance Diagnostic
    • Q-RED™ Foundations
  • About
  • FAQs
  • Sales Insights
    • Library
  • Contact