Sales Training & Coaching for Pipeline Control
System-aligned Sales Training & Live-deal Sales Coaching for B2B teams selling into SME markets.
Built on the Q-RED™ Sales System to strengthen qualification, improve deal progression and build greater forecast confidence through a structured, repeatable sales process.
Training builds capability across the team. Coaching strengthens execution inside live opportunities.
Key Takeaways
A Practical Way to Get Started
Begin with the area most likely to strengthen sales performance.
Start with one team, one manager or one focused initiative.
Build momentum through practical improvements that increase competitive advantage.
Complimentary · No obligation
Start with a Sales Performance Diagnostic
A focused 20-minute conversation for B2B leaders who want greater pipeline control, clearer deal progression and stronger forecast confidence.
We’ll explore where opportunities may be stalling, where sales discipline may be breaking down and whether Touchstone’s system-aligned sales training or live-deal sales coaching could provide a practical next step.
Sales Capability Review · 60 mins
Need a Deeper Sales Capability Review?
A structured 60-minute working session to examine your sales process, pipeline challenges and capability priorities in greater depth.
Practical Sales Insights
Explore practical articles on pipeline control, qualification, deal progression and forecast confidence for B2B teams selling into SME markets.
Browse Sales Insights →Where Sales Performance Starts to Break Down
Many B2B sales teams are working hard, but without consistent sales disciplines. Qualification varies, opportunities stall, pipeline control weakens and forecast confidence suffers.
That's where the Q-RED™ Sales System helps. Touchstone combines system-aligned sales training with live-deal sales coaching to strengthen capability, improve execution and create a more structured, predictable sales process.
Lasting sales improvement comes from a structured sales system consistently embedded across the team. That's why Touchstone combines system-aligned sales training with live-deal sales coaching to build stronger pipeline control and forecast confidence.
Build Sales Capability
System-aligned Sales Training for B2B teams selling into SME markets
System-aligned sales training builds the commercial disciplines that create stronger pipeline control, better deal progression and greater forecast confidence across your team.
- ✓ Build consistent qualification discipline
- ✓ Improve discovery and customer conversations
- ✓ Strengthen next-step control and opportunity progression
- ✓ Create a common sales language across the team
Why Training Alone Isn't Enough
The Q-RED™ Sales System provides the structure. Training builds capability. Coaching strengthens execution inside live opportunities. Together they build stronger pipeline control and forecast confidence.
Training Builds Capability
- Consistent qualification discipline
- Better discovery conversations
- Stronger opportunity progression
- A common sales language across the team
Coaching Strengthens Execution
- Better execution inside live opportunities
- Greater next-step discipline
- Improved deal control and margin protection
- More confident forecasting
Together, system-aligned sales training and live-deal sales coaching embed the Q-RED™ Sales System into everyday sales behaviour – creating more consistent execution, stronger pipeline control and greater forecast confidence.
Strengthen Sales Execution
Live-deal Sales Coaching for B2B teams selling into SME markets
Live-deal sales coaching strengthens execution where it matters most – inside active opportunities. It reinforces pipeline control, improves deal progression and builds greater forecast confidence under commercial pressure.
- ✓ Apply structured selling inside live opportunities
- ✓ Strengthen next-step discipline and deal progression
- ✓ Improve pricing discipline and margin protection
- ✓ Increase forecast confidence
System-aligned sales training builds shared structure, skills and confidence across the sales team.
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Live-deal sales coaching helps salespeople apply learning to real opportunities and customer conversations.
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The Framework Behind Touchstone's Sales Training & Coaching
The Q-RED™ Sales System provides the structure behind Touchstone's sales training and coaching programs. It strengthens qualification, deal progression and decision-making – helping B2B teams selling into SME markets build stronger pipeline control and forecast confidence.
How Q-RED™ Supports the Sales Process
Sales Stage
Lead
Q-RED™ Pillar
Q
Qualify
Primary Outcome
Higher-quality pipeline and fewer dead-end deals
Sales Stage
Discovery
Q-RED™ Pillar
R
Requirements + Rapport
Primary Outcome
Clear needs, stronger trust, better deal control
Sales Stage
Proposal
Q-RED™ Pillar
E
Evidence + Enthusiasm
Primary Outcome
Clear value, stronger differentiation, better pricing confidence
Sales Stage
Closing
Q-RED™ Pillar
D
Decision
Primary Outcome
Clear next steps, faster decisions, stronger commitment
Is Q-RED™ Right for Your Team?
Q-RED™ is designed for B2B teams selling into SME markets that want greater consistency across qualification, deal progression and forecasting.
It is particularly well suited to:
- Business owners and managing directors leading key sales conversations.
- Sales leaders who want a practical coaching framework.
- Salespeople, account managers and BDMs seeking greater consistency.
- Teams experiencing stalled deals, pipeline leakage or inconsistent forecasting.
What Clients Value About the Q-RED™ Approach
“Within weeks our team was qualifying more effectively – fewer ‘maybe’ deals clogging the pipeline and more genuine opportunities progressing.”
– Sales Leader, Western Sydney B2B services
“The structure gave our salespeople a shared language and clearer next steps – our meetings are sharper and our pipeline is cleaner.”
– General Manager, Western Sydney industrial business
“Q-RED™ has become the backbone of our sales meetings – it keeps us focused on qualification, next steps and disciplined deal progression.”
– Sales Manager, Western Sydney B2B technology
Client feedback from Touchstone engagements, shared with permission.
Looking for a Practical Starting Point?
Q-RED™ Foundations combines structured sales training with live-deal coaching to strengthen qualification, improve deal progression and build greater forecast confidence through a practical 6-week program.
Explore Q-RED™ FoundationsNeed a Concise Overview?
View our 1-page Capability Statement for a concise overview of how Touchstone helps B2B teams selling into SME markets strengthen Pipeline Control, improve Forecast Confidence and build more consistent sales execution through the structured, sequential Q-RED™ Sales System.
View Capability StatementNot Sure Where to Start?
Start with a focused Sales Performance Diagnostic to identify where stronger qualification, deal control and pipeline discipline will have the biggest impact.
A focused 20-minute conversation. Complimentary and no obligation.
Prefer email or a different time? Contact us and we’ll get back to you.
Quick Questions Leaders Ask
What's the difference between sales training and sales coaching?
System-aligned sales training builds capability across the team. Live-deal sales coaching strengthens execution inside active opportunities. Together they create stronger pipeline control and greater forecast confidence.
Is the Sales Performance Diagnostic the best place to start?
For most organisations, yes. The complimentary 20-minute Sales Performance Diagnostic helps identify where sales performance is breaking down and recommends the most practical next step.
What role does Q-RED™ play in sales coaching?
Q-RED™ provides the structured sales system. Coaching helps salespeople apply that structure consistently in live opportunities, strengthening deal progression, pipeline control and forecast confidence.
Explore our services
Start with the system – then explore how we implement it: