About Touchstone
Everything we do is built on the Q-RED™ Sales System – a practical, structured and sequential approach designed for B2B teams selling into SME markets.
Touchstone delivers system-aligned sales training and live-deal sales coaching at your workplace across Western Sydney, supporting General Managers, Managing Directors and Sales Leaders accountable for revenue performance.
We strengthen qualification discipline, deal progression and forecast confidence – not through rigid scripts, but through practical structure. The result is clearer revenue visibility, stronger margin protection and more commercially purposeful sales conversations.
Our Purpose
Helping Your Sales Team Achieve Stronger Commercial Results
Better sales results don't have to begin with a complete overhaul. They can begin with one practical improvement.
At Touchstone, we focus on results – helping B2B teams selling into SME markets strengthen sales capability and improve execution through practical, structured sales improvement.
Every organisation starts from a different place. Our role is to help identify where practical improvement can make the greatest difference – and build from there.
Ultimately, our success is measured by the results we help our clients achieve.
Who We Work With
Touchstone works with Western Sydney B2B teams selling into SME markets. Delivered at your workplace, we help organisations operating in complex sales environments where commercial conversations, stakeholder alignment and opportunity control directly influence business performance.
Manufacturing
Construction & Infrastructure
Engineering Services
Transport & Logistics
B2B Technology
Professional Services
While every organisation is different, they share a common objective – improving sales execution, strengthening pipeline discipline, increasing forecast confidence and creating more predictable revenue growth.
Who This Is For
General Managers, Managing Directors and Sales Leaders of Western Sydney B2B teams selling into SME markets who are accountable for revenue performance and want stronger commercial structure, greater forecast confidence and more disciplined sales execution.
The Touchstone Approach
Structured Sales. Human Delivery.
Touchstone delivers the Q-RED™ Sales System through System-aligned Sales Training and Live-deal Sales Coaching. Our preferred delivery model is at your workplace because that's where we have consistently seen the strongest and most sustainable results. Online and hybrid delivery is available where required.
Q-RED™ Sales System: Provides the structured, sequential framework that establishes shared qualification standards, disciplined discovery, structured value positioning and consistent decision control across the team.
System-aligned Sales Training : Builds capability across the team, ensuring every seller works from the same commercial framework and sales process.
Live-deal Sales Coaching: Embeds capability inside real opportunities, strengthening accountability, commercial judgement and execution where it matters most.
The result is stronger qualification discipline, clearer pipeline visibility, greater forecast confidence and more consistent sales execution.
We partner with organisations committed to building long-term sales capability by applying structured sales disciplines in real opportunities – not through one-off training alone.
What Western Sydney B2B Leaders Say
“Paul introduced commercial discipline that immediately lifted qualification standards. Our pipeline conversations are now grounded in evidence, not optimism.”
– Managing Director, Construction Services
“The integration of Q-RED™ across training and coaching strengthened accountability. Forecast reviews are clearer, and deal progression is far more controlled.”
– Sales Director, B2B Technology
“Q-RED™ gave our team a shared commercial language. It’s practical, repeatable, and has improved consistency across every opportunity.”
– General Manager, Manufacturing
Testimonials shared with permission. Outcomes vary depending on team capability, market conditions and implementation consistency.
Ready to strengthen your team’s skills? View sales training options .
Our Story
Touchstone was established to help Western Sydney B2B teams selling into SME markets implement the Q-RED™ Sales System through System-aligned Sales Training & Live-deal Sales Coaching. Founded by Paul Mason, Creator of the Q-RED™ Sales System, the business is built on decades of frontline B2B sales leadership, revenue accountability and commercial decision-making.
Across decades of experience, one pattern repeated. Traditional sales training often delivered short-term improvement, but without structured reinforcement and application in live opportunities, qualification standards slipped, pipelines softened and forecast confidence declined.
The issue was rarely effort. It was a lack of commercial structure. Teams needed a shared framework to qualify opportunities, diagnose business impact, defend margin and guide buying decisions consistently across every opportunity.
The Q-RED™ Sales System was developed to close that gap – providing a practical, structured and sequential framework for B2B teams selling into SME markets. Touchstone delivers the Q-RED™ Sales System at your workplace through System-aligned Sales Training & Live-deal Sales Coaching.
Sustainable sales performance is built on structured commercial discipline applied consistently across every opportunity.
Prefer ongoing support? Learn about sales coaching .
Paul Mason
Founder | Creator of the Q-RED™ Sales System
Principal Sales Trainer & Coach, Touchstone Training & Coaching
Paul works with leaders of Western Sydney B2B teams selling into SME markets who are accountable for revenue performance. His approach combines structured commercial discipline with practical, real-world coaching to strengthen qualification, improve deal progression, increase forecast confidence and deliver clearer revenue visibility.
- Decades of hands-on experience leading and supporting B2B sales teams in complex, competitive markets.
- Background across sales leadership, account management and commercial operations with direct revenue accountability.
- Experience working with Western Sydney organisations across manufacturing, construction, engineering services, transport & logistics, professional services and B2B technology.
- Qualified Workplace & Business Coach (Certificate IV), specialising in behavioural change and performance accountability.
- Certificate IV in Entrepreneurship & New Business, grounded in the realities of SME growth.
- Bachelor of Commerce (University of Adelaide) – Marketing & Management (Double Major), Psychology (Minor).
- Creator of the Q-RED™ Sales System – a practical, structured, sequential B2B sales system designed specifically for teams selling into SME markets.
Executive Enquiries
For commercial clarity discussions regarding Q-RED™ implementation, you can connect directly with Paul:
Email: paul@touchstone.net.au | LinkedIn: Connect with Paul Mason
Want a clearer sales structure? Learn about Q-RED™ .
Why Leaders of Western Sydney B2B Teams Choose Touchstone
Touchstone partners with Western Sydney B2B organisations selling into SME markets that want stronger commercial discipline – not short-term motivation. Delivered at your workplace, every engagement is built around structured implementation, measurable performance standards and clear revenue accountability.
- Built for SME sales environments: Designed for lean B2B teams selling into SME markets, where commercial discipline and revenue accountability matter every day – not generic enterprise sales frameworks.
- Structured Sales System: The Q-RED™ Sales System provides a consistent framework for qualification, discovery, deal progression and buying decisions, creating a shared commercial language across the team..
- System-aligned delivery: Sales Training establishes the framework. Live-deal Sales Coaching reinforces its application inside active opportunities.
- Focused on commercial outcomes: Every engagement is designed to strengthen pipeline discipline, improve forecast confidence, protect margin and increase revenue visibility.
- Building lasting capability: We help your team develop structured sales disciplines that continue long after the formal engagement ends.
Stay Connected
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Need a Concise Overview?
View our 1-page Capability Statement for a concise overview of how Touchstone helps B2B teams selling into SME markets strengthen Pipeline Control, improve Forecast Confidence and build more consistent sales execution through the structured, sequential Q-RED™ Sales System.
View Capability StatementReady to Strengthen Commercial Performance?
Start with a focused Sales Performance Diagnostic to identify where stronger qualification, deal control and sales execution will have the biggest impact.
Complimentary · 20 minutes · No obligation
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Explore our services
Start with the system – then explore how we implement it: