About Touchstone Training & Coaching
We work with SMEs across Western Sydney to build stronger, smarter B2B sales teams – equipped with the structure, skills, and confidence to perform at their peak.
Through tailored Sales Training , practical Sales Coaching , and the Q-RED™ Sales System , Touchstone helps teams improve consistency, conversion, and the quality of every client conversation.
Book a 20-Min Diagnostic
No obligation. Walk away with 1–2 practical priorities — and the best next step for your team.
Prefer to explore first? Browse Sales Insights →
The Touchstone Approach: Structured Sales. Human Delivery.
Every SME is different, which is why our programs are never off-the-shelf. We design sales training and coaching around your market, your team, and your goals – combining structure with practical, real-world delivery.
- Sales Training : Builds the what and how – core skills, modern techniques, and a clear, repeatable sales process.
- Sales Coaching : Reinforces the why and when – application in live deals, mindset, confidence, and accountability.
- Q-RED™ Sales System : Gives your team a shared framework for qualifying, understanding requirements, presenting evidence, and guiding decisions.
Ready to strengthen your team’s skills? View sales training options .
Our Story
Touchstone Training & Coaching was founded by Paul Mason, a B2B sales leader turned trainer and coach who has spent decades working with sales teams in competitive markets.
Over the years, Paul saw the same pattern repeat: teams were trained, but not coached to apply what they learned. Skills faded, confidence dropped, and results plateaued — especially in busy SME environments where leaders juggle multiple priorities.
Touchstone was created to close that gap. By combining structured sales training with ongoing coaching and a clear framework in Q-RED™, we help SMEs create lasting behavioural change, stronger client relationships, and sustainable sales performance — not just a short-term lift.
Prefer ongoing support? Learn about sales coaching .
Paul Mason
Founder | Principal Sales Trainer & Coach – Touchstone Training & Coaching
Paul helps Western Sydney B2B SMEs build stronger, smarter sales teams — combining a structured sales process with practical training and coaching so people show up with confidence, follow through, and convert more consistently.
- Decades of hands-on experience with B2B sales teams in complex, competitive markets.
- Background across sales leadership, account management, and sales operations.
- Experience supporting SME teams across manufacturing, construction, transport, professional services, and B2B technology.
- Qualified Workplace & Business Coach (Certificate IV) — focused on practical application, not theory.
- Certificate IV in Entrepreneurship and New Business — grounded in real SME growth and performance.
- Bachelor of Commerce (University of Adelaide) — Marketing & Management (double major), Psychology (minor).
- Committed to helping salespeople build confidence, discipline, and pride in the way they sell.
Want a clearer sales structure? Learn about Q-RED™ .
Why Western Sydney SMEs Work With Touchstone
Touchstone is an independent, specialist practice focused solely on B2B Sales Training & Coaching for SMEs. Every program is designed to be practical, relevant, and tailored to how your team actually sells.
- SME-focused: We understand the realities of SME sales – lean teams, time pressure, and the need for results, not theory.
- Tailored, not off-the-shelf: Programs are designed around your market, your clients, and your current sales challenges.
- Real-world experience: Training and coaching are grounded in lived B2B sales and leadership experience.
- Practical and measurable: We focus on behaviours, conversations, and disciplines that move the numbers – from pipeline health to conversion.
- Partnership mindset: Our role is to be your trusted sales capability partner, helping your team become the performance benchmark (the “touchstone”) in your industry.
Ready to Strengthen Your Sales Team?
Start with a quick 20-minute diagnostic to pinpoint what’s stalling results — and the 1–2 changes that will make the biggest difference this quarter.
Book a 20-Min DiagnosticNo obligation. Walk away with clear priorities — and whether training, coaching, or both will lift performance fastest.
Prefer email or a different time? Contact us and we’ll get back to you.
What Western Sydney SME Leaders Say
“Paul helped our team bring real structure to every sales conversation — we’re qualifying better and wasting less time.”
“The mix of training and coaching has lifted confidence across the team and improved conversion.”
“Q-RED™ is simple, practical, and it’s now part of how we talk about every opportunity.”
(Client feedback examples — shared with permission. Individual results vary by team and market.)
For more ideas tailored to Western Sydney SMEs, see all SME sales articles →