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Rise to the Summit!

Strengthen Your Sales Capability. Achieve Peak Performance!

Stronger, Smarter B2B Sales Teams for Western Sydney SMEs

Practical sales training, hands-on coaching, and the Q-RED™ Sales System — designed to improve capability, confidence, and conversion for B2B sales teams.

Book a 20-Min Diagnostic

A quick, no-obligation call to pinpoint what’s stalling results right now — and the 1–2 changes that will make the biggest difference this quarter.

Free Sales Health Check

Prefer to start with a quick self-check? Download the 10-question checklist to spot gaps in structure, skill, and follow-up.

Touchstone Training & Coaching helps SME leaders and B2B sales teams move from ad-hoc selling to a more structured, confident and consistent sales approach — without losing the human side of the conversation.

Based in Western Sydney, we support B2B SMEs across Parramatta, Penrith and the wider Western Sydney region to build stronger, more predictable sales performance.

At Touchstone, we strengthen Western Sydney SME B2B sales teams through practical Sales Training, hands-on Sales Coaching, and the structured Q-RED™ Sales System. Each program is designed to improve capability, confidence, and conversion — tailored specifically for B2B SME sales environments.

Sales Training, Sales Coaching & Q-RED™

Practical, structured and tailored for the realities of SME sales teams – focused on capability, confidence, and consistent performance across Western Sydney.

Sales Training

Practical, skills-based training that strengthens how your team sells in real B2B conversations – not theory that disappears after the workshop.

  • Improve capability, confidence, and consistency across the team.
  • Sharpen discovery, qualification, and deal discipline.
  • Built around real Western Sydney SME opportunities.
View Sales Training

Sales Coaching

1:1 and team coaching that helps people apply what they’ve learned, stay accountable, and build habits that stick under day-to-day pressure.

  • Work on live deals and real client situations.
  • Build confidence for tougher pricing and objection conversations.
  • Turn good intentions into measurable activity and results.
View Sales Coaching

Q-RED™ Sales System

A structured, easy-to-apply sales system designed specifically for SME B2B teams who want clearer conversations and stronger conversion.

  • Qualify opportunities earlier and more effectively.
  • Use a shared, practical framework for every sales meeting.
  • Support consistent coaching, pipeline control, and next steps.
Explore Q-RED™

Is Q-RED™ Right for You?

If you or your team work with SME clients — whether in B2B sales, account management, consulting or business development — Q-RED™ gives you a clear, structured way to run more confident and consistent sales conversations.

It brings the benefits of a proven sales system, without the complexity of an enterprise-style methodology — making it practical for teams of any size.

B2B sales training workshop for Western Sydney SME team
Sales coaching session focused on improving B2B discovery questions for an SME team member

Why Western Sydney SMEs Work With Touchstone — and What They See as a Result

We don’t deliver off-the-shelf programs. Every training and coaching engagement is shaped around your team, your challenges, and your goals — which is why SME teams quickly see meaningful changes in capability, confidence and consistency.

Why SMEs Choose Touchstone

  • ✔ Practical, proven frameworks — not theory
  • ✔ Programs designed for SME budgets and realities
  • ✔ A structured approach with human delivery
  • ✔ Focus on capability, confidence and conversion
  • ✔ Experience across Western Sydney industries

What Teams Typically See

  • ✔ A clearer, more consistent sales structure
  • ✔ Stronger qualification and improved conversions
  • ✔ Better pipeline visibility and follow-up behaviour
  • ✔ More confident client conversations

Supporting B2B Sales Teams Across Western Sydney

Manufacturing & Industrial • Construction & Building Services • Transport & Logistics • Professional Services • B2B Technology

Latest Insights for SMEs

Practical, real-world guidance to help your B2B sales team perform at their best.

Year-end sales planning and sales training for Western Sydney SMEs

New article

Year-End Sales Planning & Training for Western Sydney SMEs

How to turn year-end reflection into a focused sales improvement plan – and use training to lift results in the new year.

Read article →
SME sales team coping with peak-season pressure

Featured

SMEs’ Toughest Time of the Year

Why the pre-Christmas crunch is so demanding – and how targeted sales training and coaching can ease the pressure.

Read article →
View all sales insights →

New Year Reset · Jan–Feb · 20 minutes

Complimentary Sales Performance Diagnostic

A short, focused 20-minute session to quickly pinpoint what’s slowing results right now — and the one or two changes that will make the biggest difference this quarter.

  • Where deals are stalling (and why)
  • Gaps in qualification, confidence, and follow-through
  • Practical next steps you can implement immediately

Designed for B2B SMEs across Western Sydney. Want a deeper working session? Book the complimentary 60-minute Sales Capability Review .

Book a 20-Min Diagnostic

Results Western Sydney SME Leaders Are Seeing

Stronger qualification and fewer “maybe” deals clogging the pipeline.

A clear, shared sales framework the whole team can follow.

More confident conversations — and more of the right opportunities progressing.

(Typical outcomes vary by team and market.)

Ready to Strengthen Your Sales Team?

Start with a quick 20-minute diagnostic to pinpoint what’s stalling results — and the 1–2 changes that will make the biggest difference this quarter.

Book a 20-Min Diagnostic

No obligation. Walk away with 1–2 practical priorities you can action immediately.

Prefer email or a different time? Contact us and we’ll get back to you.

Frequently Asked Questions →
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© Touchstone Training & Coaching 2026 · Western Sydney, NSW · Sales Training · Sales Coaching · Q-RED™ Sales System

Serving Western Sydney commercial & industrial hubs: Parramatta · Macquarie Park · Norwest · Penrith · Liverpool · Eastern Creek · Wetherill Park · Smithfield · Erskine Park · Prestons · Ingleburn

  • Home
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  • Resources
    • Western Sydney B2B Sales Health Check
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    • Sales Insights (Archive)
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