Plugging Q-RED™ Into Your Existing Sales Process (Without Burning Everything Down)

Most Western Sydney SME sales teams already have a sales process.

You’ve got CRM stages. You’ve got proposal templates. You’ve got a rough rhythm for follow-ups and pipeline meetings.

And yet, deals still drift.

Not because your process is “wrong” — but because the quality of the sales conversations inside the process is inconsistent. One rep qualifies well; another doesn’t. One person runs deep discovery; another rushes to a quote. One person secures a clear next step; another leaves with “I’ll get back to you.”

That’s exactly where Q-RED™ is designed to fit.

Q-RED™ isn’t a replacement for your sales stages — it’s a conversation framework you can layer across what you already do, so your team gets more consistent outcomes without a full overhaul.

If you want the full breakdown of the framework, start here: Q-RED™ Sales System

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The key idea: keep your stages — upgrade your conversations

Here’s the simplest way to think about it:

• Your CRM stages describe where the opportunity is.
• Q-RED™ describes what needs to happen in the conversation for the opportunity to progress.

So instead of renaming your pipeline stages to Q → R → E → D (which often creates confusion), keep your existing stages and add Q-RED™ as a set of “must-hit” outcomes in each step.

A helpful starting point is to ask:

“At each stage, what do we need to know, prove, and agree before we move forward?”

That question alone removes a lot of “pipeline optimism.”

If you want a quick snapshot of where your process might be leaking momentum, the Western Sydney B2B Sales Health Check is a useful first step.

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Step 1: Map your current process (in one page)

Grab a whiteboard (or a blank page) and list your real stages, for example:

• New lead / inbound enquiry
• First call / discovery
• Site visit / needs analysis
• Proposal / quote
• Review / negotiation
• Decision / close
• Onboarding / handover

Now add one line underneath:

“What does ‘good’ look like here?”
Not activity. Outcomes.

For example: “Discovery complete” might mean: we understand the business problem, urgency, commercial impact, and who signs off.

This is where Q-RED™ becomes practical — because it gives you a clean structure for those outcomes.

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Step 2: Overlay Q-RED™ outcomes onto each stage

Use Q-RED™ as a checklist for each stage:

Q — Qualify (early and clearly)

In your first interaction (call/email/meeting), your outcome is to confirm:

• Fit (are we solving the right kind of problem?)
• Priority (is this real, or a “nice to have”?)
• Timing (what’s driving urgency?)
• Decision structure (who signs off, and how?)

This is the difference between a healthy pipeline and a padded one.

R — Requirements + Rapport (deeper discovery, human delivery)

In your discovery stage, the outcome is:

• clear requirements (what they need, why it matters, what happens if nothing changes)
• rapport that feels real (not “scripted friendliness”)

In Western Sydney SME selling, relationships matter — but structure wins deals. Q-RED™ gives you both.

E — Evidence + Enthusiasm (proof that matches their world)

In proposal / recommendation stages, the outcome is:

• proof that reduces risk (relevant examples, measurable outcomes, credibility)
• enthusiasm that’s grounded (confidence without hype)

Your value should feel specific to their environment — not generic marketing language.

D — Decision (no more “leave it with me”)

At the end of every meaningful interaction, the outcome is:

• a clear decision path
• a booked next step
• responsibilities and timing agreed

This is the stage that prevents deal drift.

If you want to see how Touchstone defines each step, here’s the framework page again:
Q-RED™ Sales System

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Two practical example journeys (how the overlay works)

Example 1: Inbound enquiry → first call → proposal

Stage: Inbound enquiry (Email / form / referral)
Q outcome: confirm fit + urgency quickly (no long “info sending” before you know it’s real).
Practical move: 5–7 qualifying questions before you invest time in a detailed response.

Stage: First call
R outcome: uncover the real requirement + impact.
Practical move: shift from “tell me about your business” to:

• “What prompted this now?”
• “What happens if nothing changes by the end of this quarter?”
• “Who else needs to be confident before you move?”

Stage: Proposal
E outcome: evidence that matches their world.
Practical move: every proposal includes:

• one relevant example
• one measurable improvement
• one “why us” point tied directly to their priorities

Stage: Proposal review / follow-up
D outcome: decision path + next step booked.
Practical move: “If this stacks up, what’s the process from here — and when would you want a decision made?”

Notice what didn’t change: your stages.
What changed: the quality of the outcomes at each stage.

Example 2: Existing client expansion (account growth)

This is where many SMEs leave money on the table — because expansion feels “pushy” unless there’s structure.

Stage: Check-in / relationship meeting
R outcome: uncover priorities and pressure points (not just satisfaction).
Practical move: “What are you trying to improve this quarter — and what’s getting in the way?”

Stage: Identifying expansion opportunity
Q outcome: confirm it’s real (budget, urgency, internal support).
Practical move: “If we could solve this, where would it sit on your priority list?”

Stage: Recommendation
E outcome: show proof + outcomes based on what they already trust you for.
Practical move: “Here’s what similar clients did — here’s the outcome — here’s the simplest first step.”

Stage: Agreement
D outcome: a clear next step with stakeholders included.
Practical move: “Let’s book 30 minutes with you and [ops/finance/GM] so we can confirm scope and lock the plan.”

Expansion becomes professional — not awkward — when the decision path is clear.

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Step 3: Make it stick with three simple tools

To embed Q-RED™ without disruption, give your team three lightweight tools:

1. A one-page pre-call plan (Q-R-E-D prompts)
2. A meeting close script (Decision & next step contract)
3. A follow-up email template (summary + agreed next step + timing)

This is exactly where Sales Training and Sales Coaching help — not as theory, but as practical tools that get used in real deals:

• Sales Training
• Sales Coaching

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Want to apply this to your own process (fast)?

If you want to pressure-test how Q-RED™ would plug into your current pipeline without changing everything, here are two easy ways to start:

• Start with the free Sales Health Check (quick self-assessment):
  Western Sydney B2B Sales Health Check
• Or book a complimentary 20-minute Sales Performance Diagnostic and we’ll map Q-RED™ onto your real pipeline stages, identify where deals are drifting, and lock in 1–2 practical changes to lift momentum this quarter:
  See details →

Structured Sales. Human Delivery.

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Explore more:

Sales Training  |  Sales Coaching  |  Q-RED™ Sales System  |  Sales Insights